About CIM Charitable Trust

The Chartered Institute of Marketing Charitable Trust was set up in 1978 by the (then) Institute of Marketing as a Charity to promote general understanding and appreciation of Marketing.

For the first few years the Institute, now known as The Chartered Institute of Marketing since being awarded a Royal Charter in 1989, endowed The Charitable Trust with profits from the Institute to enable the Trust to carry out its work.

Since 1990, however, The Charitable Trust has been, and is, independent of CIM. The reserves of The Charitable Trust are invested in professionally managed funds and are regularly monitored and assessed by the Trustees to ensure that the Capital Fund is protected. The annual income from the investments enables the Trust to support a wide range of projects.

Objective of the Charitable Trust

The objective of The Charitable Trust is the advancement, for the benefit of the public, of education, practical training and research into the art and science of marketing. For this purpose, the expression 'marketing' includes the creation, promotion, sale and distribution of products and services.

In the past The Charitable Trust has also supported applications meeting the funding criteria, for funding, training and development projects designed to raise the competence of those engaged in promoting the work of charitable bodies.

The Charitable Trust supports groups and organisations, provided always that they meet the criteria of the objectives.

All Requests Welcome

The Charitable Trust is now in a position to accept new requests for funding projects that conform to the above objective. The Trustees would be happy to receive requests from a wide range of diverse projects. All applications will be carefully considered on their individual merits.

The Trustees may decide, however, to part fund some large applications.

Acknowledgement

The Charitable Trust will ask for an acknowledgement to be made of the Trust's contribution in all published promotional material and in all publicity.