About the Marketing Trust

The Marketing Trust was set up as The Chartered Institute of Marketing Charitable Trust in 1978 by the (then) Institute of Marketing as an independent Charity organisation to promote a wider general understanding and appreciation of Marketing. In 2011 the Trust became known for publicity purposes by the shorter name of the Marketing Trust, although it is still registered as The Chartered Institute of Marketing Charitable Trust.

For the first few years the Council of the Institute, now known as the Chartered Institute of Marketing (CIM) since being awarded a Royal Charter in 1989, endowed The Trust with annual profits from the Institute's activities to enable the Marketing Trust to carry out its work.

Since 1990, however, when the CIM ceased to endow the Trust with annual financial donations, the Marketing Trust became, and has continued to be, independent of CIM and has it's own independent Board of Trustees.

However, the Marketing Trust continues to benefit from a close association with the CIM who continue to provide the secretariat for The Trust in return for an annual fee.

The Marketing Trust has endeavoured to support the CIM wherever possible, funding when appropriate, many non-core activities of the CIM, and has supported the development of the Moor Hall site over a number of years.

The financial reserves of the Marketing Trust are invested in professionally managed funds and are regularly monitored and assessed by the Trustees to ensure that the Capital Fund is protected. The annual income from those investments enables the Marketing Trust to continue to support a wide range of marketing education, training and research projects by allowing the Trustees to make Grants of financial assistance to suitably approved requests.

Objective of the Marketing Trust

The objectives of the Marketing Trust have remained constant since being set up in 1978, and can generally be described as:

• the advancement, for the benefit of the public, of education, practical training and research into the art and science of marketing. For this purpose, the expression 'marketing' includes the creation, promotion, sale and distribution of products and services

• the Marketing Trust will also continue to support applications meeting the funding criteria, for funding, training and development projects designed to raise the marketing competence of those engaged in promoting the work of charitable bodies

• the Marketing Trust generally supports groups and organisations but may well in exceptional circumstances grant support to individuals, provided always that they meet the criteria of the objectives

All Requests Welcome

The Marketing Trust has supported many projects for several years, and while they may continue to do so, the Trustees would like to see a wider and more diverse range of projects and organisations reflecting our changing society.

The Trustees would be happy to receive requests from a wide range of diverse projects.
All applications will be carefully considered on their individual merits.

The Trustees may decide, however, to part fund some large applications.

Acknowledgement

The Marketing Trust will ask for an acknowledgement to be made of the Trust's contribution in all published promotional material and in all publicity.

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