Media Trust Cymru

The Media Trust believes that everyone should have a voice and the opportunity to be heard.

Their mission

To work with media organisations and charities to enhance their communications and enable communities to find their voice and make it heard.

Media Trust's Media Matching programme brings charities together with journalists and communications professionals and advisers who volunteer their skills to support charities and voluntary organisations that want to improve the way they communicate. The time it takes can be over a long period or as short as five minutes at a 'speedmatching' evening. It is up to the volunteer adviser how much time they can spare, but however little, it can make a huge difference to a small charity.

During year 2008-09 more than 3,600 charity professionals were trained in marketing and communications skills through the Media Trust's training and events programme. Through their partnership with the Press Association, the Community Newswire was used by over 2,000 organisations during the year, including 756 for the first time. And they made more than 750 'matches' between charitable organisations and volunteer media/ communications experts.

"Charities have a unique ability to reach into communities and make a difference where it matters most."
Caroline Diehl, Chief Executive, Media Trust

The Marketing Trust were pleased to make a one-off grant to support the relaunch of Media Trust Cymru to provide a new Media Matching service in Wales giving charities and community groups a stronger voice

This free service will be able to match skilled advisers as volunteers with charities or voluntary organisations. With hundreds of registered advisers, a huge range of skills are covered including PR, marketing, design, branding, digital media, web services and communications strategies.

"I will be helping charities in Wales to get their message out there. This will improve the way the voluntary sector communicates and therefore help them raise funds and awareness of their cause which is essential for smaller organisations with little money to spend on communications. We are particularly keen to encourage more Welsh speakers to get involved with Media Matching."
Joanne Sullivan, Media Matching Manager for Media Trust Cymru

The free Media Matching Service is open to all third sector organisations and anyone from the media and communications industry in Wales. To get involved as either a media or communications professional or if you represent a charity that needs support in making your voice heard or raising your profile, log on to the website below.

www.mediatrust.org

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